Return of Maybach?

"McLarry" (McLarry) 10/17/2014 at 14:53 • Filed to: None

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I haven't seen this anywhere else, but Yahoo claims Mercedes is reviving the Maybach brand...not so much as a brand but sounds more like a luxury trim (inasmuch as AMG is a performance trim). They also mention plans for a Maybach SUV...seriously?

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Svend > McLarry 10/17/2014 at 15:42

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There has been talk for some time about a new Maybach but it looks like it'll actual be dressed up Mercedes.

http://www.carsuk.net/new-mercedes-s…

"Having tried to bring the Maybach badge back from the history books and build a car to compete with Rolls Royce, Mercedes finally admitted it hadn't worked last year and called time on their Maybach adventure .

But having spent untold millions on reviving the Maybach name – and giving it public awareness – it seems Mercedes may not be prepared to shelve the Maybach name completely as there seem to be plans afoot to badge the extra long Mercede S Class with the Maybach badge.

According to Auto Bild , Mercedes are planning to use the Maybach badge on the most expensive of four wheelbase versions of the new S Class, with the standard wheelbase, long wheelbase and Pullman models sitting below.

There's a lot of sense in t rying to get some mileage out of the investment in the Maybach brand for Mercedes, and if it allows them to push the price of the S-Class Maybach beyond the £200k barrier by offering some of the ultra-luxury of the 2+2 Maybach, then why not?

If they do go this route then Mercedees will have a minimum of six variants of the S-Class on offer in the next couple of years: Mercedes S-Class, S-Class LWB, S-Class Pullman, S-Class Maybach, S-Class Coupe and S-Class Convertible.

It'll be almost as hard to come out with the S-Class you went in the showroom with the intention of buying than it is with the Porsche 911."

ranwhenparked > McLarry 10/17/2014 at 18:06

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They're going to use it as a top trim level on the S-Class, so, basically, it's going to be Mercedes-Benz's equivalent of, say, LeBaron or Fleetwood.

Snooder87 > McLarry 10/17/2014 at 20:06

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Hmm, I know it's only going to be a trim on the S class, but I just wondered what it would be like if they offered it on every line.

Like in addition to the C63 AMG, they would have the C63 Maybach with similar high expense options like hand sewn leather, seat massagers, reclining rear seats with foot rests, etc.

McLarry > Snooder87 10/18/2014 at 12:53

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That would be interesting.... Maybach C series, Maybach E series, Maybach G series, etc, etc... My concern already, though, is that reducing the Maybach name from a marque to a trim specification cheapens it; to further make it a trim that's available on every model would cheapen it even more. At the same time, though.......I would love an uber luxury C or E series.